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Voice of Customer (VoC)

Voice of Customer (VoC) Is The Key To Improve Your Business And Productivity:

A business is a complex system and hence it is necessary to improve productivity of each employee to ensure better customer experience and increased profits. VoC plays a vital role in improving your business processes and increasing productivity. It helps you to know about your customers’ requirements and expectations. It is a vital part of the sales funnel. VoC is the process of listening to customer feedback and using it to create better products and services.

VoC is the most important part of any business, as it is the primary reason for your success. Without VoC, your business will have no value, and you won’t be able to build a reputation. VoC is a crucial component of your business strategy, which can help you to increase profits, to attract new customers, to retain existing ones, and to make your business more profitable.

VoC is the key to successful business. VoC allows you to identify customer pain points and needs, and use that information to create solutions that can help you to generate more revenue. VoC helps you to understand your customers and their needs.

VoC can be divided into two main types: internal and external VoC. Internal VoC means that you are talking to your own employees and external VoC is talking to other customers and clients. VoC is a powerful tool for salespeople to gather information about the needs and preferences of your customers and use it to sell more.

Voice of customer PPT

Download Voice of Customer PowerPoint Presentation:

How to start VoC (Voice of Customer)?

To start VoC, you will need to ask the right questions and listen to the answers.

The most common way of asking questions is to use the “what” and “why” questions.

What is the problem that you are facing today?

Why did you choose our product?

What are the other options that you have considered?

Why did you decide to buy our product?

What is your pain point?

What are the benefits that you are expecting?

What would you like us to add in our product?

What are the top reasons for you not to buy our product?

What is the biggest issue that you face with our product?

Why is our product expensive compared to other similar products?

How would you compare our product to others?

Why did you decide to use our product?

Why would you recommend our product to your friends?

Would you recommend our product to your family members?

What do you think about our product?

Would you be willing to give us a testimonial?

Which of the above questions do you find most useful?

Don’t forget to include these questions to your customers next time.


Asking the right questions and listening to the answers are the most effective way of starting VoC. By doing this, you can get a good understanding of your customers and their needs. I hope this article helped you to understand how VoC can help you to improve your business and how you can start this process.

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