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What is Big Data?

Big data is the type of data which is collected from multiple sources and processed for various purposes.

It is a new term which is gaining popularity in recent years. With the increasing use of internet and smartphones, we are generating an enormous amount of data every second. The growth of big data is a result of huge advancement in technologies. It is very much possible that you have generated a lot of data in your lifetime.

As per statistics, every person generates around 3.2 TB of data per month. There are different types of data which are generated by us. These include text, images, video, etc.

There is an increasing trend of storing data in the cloud and in a server. These days, people prefer to use mobile devices rather than desktop computers. Mobile phones and tablets are the main sources of data generation.

The growing popularity of social media and online shopping websites has also increased the amount of data generation.

Big data is an amalgamation of all the information which has been gathered from multiple sources. It can be stored in a database.

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How is big data used?

Big data has made a major impact in the world of IT. It has revolutionized the way businesses operate and manage their operations.

Big data has a variety of applications and uses. Here are the top 5 popular big data applications:

1. Ecommerce

Big data is a major driving force behind the emergence of ecommerce. It is the most powerful tool for improving and facilitating online transactions.

Companies like Amazon, eBay, and Flipkart have made the world of ecommerce a lot easier. These companies have helped millions of people to buy products from any corner of the world.

Amazon has helped hundreds of thousands of sellers to increase their business and make it a success. It has become a major platform for people to sell their products.

eBay has also helped a lot of small entrepreneurs to earn a lot of money. It has also helped millions of buyers to find products at affordable prices.

2. Analytics

Analytics is the most effective method to predict future trends and patterns.

It helps companies to find the best solutions and strategies to optimize their operations. Companies like Google, Facebook, and Twitter have used analytics to predict the demand for a product and offer it to the customers in the best way.

3. Marketing

Marketing is the process of attracting potential clients through various techniques.

Companies like Facebook and LinkedIn have used marketing to attract potential clients and drive sales.

4. Research

Companies have started using big data to conduct research to understand the consumer behavior better.

It helps them to improve their products and services. Companies like Google, Facebook, and Amazon have used research to understand the consumer behavior better.

5. Customer relationship management

It is a way to keep track of a customer’s buying history and preferences.

It helps to create a better relationship with the customers. Companies like Facebook, Amazon, and Google have used CRM to build a good relationship with their customers.


The growth of big data has led to significant advancements and changes across various industries and fields. With the emergence of sophisticated tools and techniques, the processing and analysis of vast amounts of data have become possible, allowing businesses to gain valuable insights into consumer behavior, market trends, and other critical aspects.

The expansion of big data has also resulted in the development of new job roles, such as data scientists and analysts, contributing to the growth of the job market. As big data continues to evolve and expand, it is expected to play an increasingly significant role in shaping the future of various sectors, including healthcare, finance, and education. With the right approach and application, big data has the potential to fuel innovation, drive growth, and solve complex problems.

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